Twitch has added a setting allowing users to opt out of having their content used to train Amazon's generative AI content models, according to Ars Technica and TechCrunch. In an updated support page announced August 12, 2026, Twitch confirmed that users' "streams, VODs, clips, stream chats, and pictures and text on your channel" may be used to train Amazon models designed to generate text, audio, images, or video unless they opt out via the channel settings under the security and privacy tab. Users are opted in by default, and appear to have been for at least two years. At a 2024 event held by The Information, Twitch's then-chief monetization officer Mike Minton confirmed Amazon uses Twitch to train AI models, saying "Yeah, for sure." In a Twitch stream addressing nearly 3,000 users, Minton explained why the setting is opt-out rather than opt-in: "If this was opt-in, nobody would opt in. That's honestly the answer." When asked whether a user's videos had already been used, Minton said, "I don't actually know the answer to that question." Head of Community Mary Kish noted Twitch is not unique, citing Meta's use of public content for AI training. Amazon bought Twitch in 2014.
- Twitch users are opted in to Amazon AI training by default and must manually opt out via channel settings > security and privacy > 'training for generative AI'
- A Twitch executive confirmed Amazon's use of Twitch content for AI training in 2024; the opt-out setting was announced August 12, 2026
- Content covered includes streams, VODs, clips, stream chats, and channel images and text
What it means for you
If you stream on Twitch, Amazon can use your videos, voice, chat and channel text to train its AI unless you actively turn it off. The setting is off by default in Amazon's favor — meaning you're already opted in, and have been for years. This is the same pattern many platforms use: the default quietly benefits the company, and the burden is on you to say no.
Try this
If you have a Twitch channel, go to twitch.tv/settings/security, find 'training for generative AI' under the security and privacy tab, and toggle it off if you don't want your content used.
Who should care
Twitch streamers and creators, particularly those who monetize their channel or worry AI could imitate or replace their work.
Skip this if
You don't use Twitch, or you genuinely don't mind your streams being used to train Amazon's AI.
Sources: Ars Technica AI, TechCrunch AI — read the original