At Meta's annual Connect event in Menlo Park on Wednesday, CEO Mark Zuckerberg announced a range of new features for Muse, the company's personal AI agent launched in early September, according to TechCrunch and The Verge. Muse, powered by Meta's multimodal model Muse Spark, connects to users' apps and services such as email and calendars to handle everyday tasks. Zuckerberg described Muse as the "centerpiece" of Meta's vision and said it would be free "for a huge number of tokens," with Meta expecting to profit later "by taking a small fee from transactions."
New features include Muse Realtime Avatar, letting users video chat with a digital avatar (the mascot is named Jolly), and integration with Meta's smart glasses via a wake word. Meta also said it is bringing Muse to Mac, where the agent can operate any desktop app. Chief AI officer Alexandr Wang said Muse would get its own email address and could help "run your small business."
Meta announced partnerships with Stripe, Shopify, PayPal, Best Buy, Gap, Sephora, Walmart, Wayfair, Expedia, and soon Instacart, plus connectors including GitHub, Granola, and Notion. Wang said Meta received over 1,500 developer applications to build connectors within a week. Timelines for several features were described only as "coming months" or "soon."
- Muse launched in early September 2026 and is powered by Meta's Muse Spark model
- New features include a video-chat avatar, smart glasses integration, and Mac desktop control
- Retail partners include Best Buy, Gap, Sephora, Walmart, Wayfair, plus Stripe, Shopify, and PayPal
- Meta says Muse will be free for many tokens, monetizing via small transaction fees
- Over 1,500 developer applications to build connectors came in within a week
What it means for you
Meta is turning Muse into an AI assistant that can shop, control your Mac, run on smart glasses, and plug into services like Shopify, Notion, and GitHub. For a small business, the pitch is delegating busywork — appointments, purchases, routine desktop tasks — to an agent. Most of the more interesting features are still 'coming months' or 'soon', so today this is more preview than product.
Try this
If you're curious, download the Muse app and give it one low-stakes task you already do manually — like drafting a reply or checking a calendar — to gauge whether it actually saves you time before trusting it with anything sensitive.
Who should care
Small-business owners drowning in scheduling, shopping, and email busywork, and anyone already inside Meta's ecosystem (smart glasses, Instagram, WhatsApp).
Skip this if
You don't use Meta products, you're wary of giving an agent access to your email, calendar, and payment info, or you'd rather wait until the 'coming months' features actually ship and get tested.
Sources: TechCrunch AI, The Verge AI — read the original